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sihab seo
Jul 28, 2022
In Welcome to the Forum
Page titles and meta descriptions are important because the searchers can see them on the SERPs, and this can impact what they click on. Additionally, page titles are considered a “small ranking factor.” Here’s what to take into account when crafting a page title: Make the title eye-catching and accurate – Write a line that piques users’ interest and accurately describes what’s unique about your content/offer. Insert the target keyword in your title – Make it sound natural to the reader. For your homepage title, make sure to include your company’s name. Fit within 60 characters And here’s what’s important for meta descriptions: Make it compelling but not clickbaity Fit within 920 px – You can use a tool like SERPSim to help you with that. Synchronize the description with the title – The description can be an extension of or support what you claim in the title. FURTHER READING How to Craft the Perfect SEO Title Tag (Our 4-Step Process) How to Write the Perfect Meta Description Use short and descriptive URLs URLs are another “small” ranking factor. And you should optimize the URL with the user in mind. This means: Keep it short – Don’t use an overly nested structure. URLs should be an indication of the user’s location on a website. Make it human-readable – Use a few words that describe the page. Don’t use cryptic signs. Get an SSL certificate – This will show users that the connection is secure and private; they will see “HTTPS” at the beginning of your domain as a sign of secure connection in the browser. It’s also a lightweight ranking signal. Here’s an example of a user-friendly URL that checks the above boxes. It comes from a subpage on art law—part of a content hub on entertainment law. Recommended reading: How to Create SEO-Friendly URLs (Step-by-Step) Add internal links Internal links are the links to other pages on your website. You need them for a few reasons. They can: Provide a crawl path to target pages Boost other pages you own – This means whatsapp number list they pass link equity. So pages that tend to get a lot of links can help other pages (where building links is harder) rank higher (see the “middleman” method). Help Google understand what the page is about – This is possible with the internal links’ anchor texts. Help users navigate your website The content creation phase is the best time to include internal links. The three places you should consider when adding internal links are: Your money pages, i.e., the pages that describe your services or help visitors contact you. But don’t force it; add them when it’s a natural next step for the user. Other relevant articles on the topic. Related articles. To find internal linking opportunities, you can use search operators in Google. Use the site: operator together with a search term in quotation marks, like this:
Optimize page titles and meta descriptions 
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