Jun 18, 2022
In Welcome to the Forum
Large organizations with complex content strategies need individuals who are dedicated to content strategy. ArciaRp. Click To Job Function Email List TweetHANDPICKED RELATED CONTENT: A Content Strategy Beginner's Tool for Marketers How to get the best results when collaborating with a content strategist Buddy suggests that marketers align their commitment to Job Function Email List the brand message with the content strategist's commitment to meeting business goals. This may seem obvious, but in Buddy's experience, it needs to be said: Be willing to leave a brand message. Job Function Email List that doesn't convert people and focus energy on content that supports business goals. Job Function Email List Ignore brand messages that don't change & focus on content that supports business goals. buddysera Click to TweetBuddy also recommends that marketers invite content strategist ideas to alternative Proxy measures (vanity metrics): page views, likes, PDF downloads, etc. These metrics not only fail to tell you whether your content is helping to Job Function Email List meet your business goals, they can also mislead you. For example, unless you pay attention, you can enter a retweet that slams your company into the win column. Job Function Email List Content strategists can help you identify content performance metrics that connect to conversion goals.