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reyadhossin1252542
Apr 11, 2022
In Welcome to the Forum
Copywriting or persuasive writing is at the base of all marketing strategies . Words convey the essence of the brand, make us imagine a new world within our reach and, ultimately, encourage us to buy. Writing copy that generates sales is part science and part art, and like any other skill, it can be learned by practicing the basic principles. We tell you the keys to copywriting that converts. Do you want to create your content map and don't know where to start? Click here and download our pack to correctly define the most appropriate content for your buyer persona, depending on the stage they are in. Copywriting guide to write texts that generate sales 12 keys to generate sales with copywriting 1) Know the individual email list product and the customer Good copywriting should always start with good research . In order to adequately present the virtues of a product or a brand, we have to know in depth how it works and what needs it solves. In the same way, we also have to know perfectly who we are addressing, what is the problem that we are trying to solve and what are the common objections to our product or service. 2) Find the right length Writing texts of the appropriate length is another key to seducing and convincing . Sometimes a single sentence is enough, while at other times we will have to write many pages. We can't make the reader think he's wasting his time, but we can't stop him from giving him the information he needs to be convinced. As a general rule, we must think about whether we are addressing a client who needs a solution NOW and who can act more or less impulsively (in which case a short text is more appropriate) or if, on the contrary, he is not in a hurry and wants compare several options before buying (a longer text would be better here). 3) Write for the medium you are targeting Writing a script for a TV spot is not the same as writing a podcast or a blog article . In general, if we go to the internet, we have to take into account two fundamental aspects: The SEO . It makes no sense to fill a text with keywords without rhyme or reason, but we should be clear about what terms we seek to position for and include them at least in the titles and subtitles. The structure . Most Internet users scan the texts instead of reading them in depth, so it is necessary to divide them into sections and use resources such as bold and bullet points.
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reyadhossin1252542
Apr 09, 2022
In Welcome to the Forum
The benchmark is an essential tool in the arsenal of any marketer. Thanks to it, we have a system to study the competition, accurately assess our position within the sector and obtain ideas for improvement. Every marketing plan should start from a benchmarking process that tells us where we are and guides us on the next steps to take. Do you know what types of benchmarks there are, what their characteristics are and how to apply this tool step by step? Join me to clear all your doubts. Do you want the best templates to create an effective step-by-step marketing plan? Download this free pack here. What is benchmarking? Benchmarking is a marketing technique that consists of carrying out an individual email list systematic and in-depth analysis of a company with respect to its competition. The objective is to compare different elements between the brand itself and the competitors to detect opportunities for improvement and draw conclusions. The main characteristics of a good benchmarking are the following: Objectivity. The benchmark must be planned and executed according to objective measurements. We must define very clearly what are the criteria for inclusion of competing companies and what metrics are we going to use to make the comparison. Trend analysis . The world of marketing is constantly evolving. Therefore, to be really useful, benchmarking must not only be able to analyze the "still photo" of a given moment, but also see where market benchmarks and consumer habits are headed. Orientation to good practices . One of the main objectives of benchmarking is to improve the company itself. Therefore, the analysis of the information must be done with the mind set on drawing conclusions that can become good practices and improve our performance.
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